LICENCE TO RIDE
Design, Brand, Print
The Ride Manual was first published back in 2011, with the original title Chill Adventures. From content planning to completion, the process of writing an annual magazine takes about 10 weeks of late nights, phone calls, and proof checking. Every version of the manual is meticulously checked for spelling errors, misprints, wrong information, and anything that may take away from the experience of the magazine.
Skiing and biking go together naturally in the adventure world, so it made sense to make use of our skills and knowledge to put together a magazine dedicated to the adventure of biking. The final product is an environmentally friendly, perfect A5 manual with content including reader contributed stories, events, and visually spectacular images, picked up and enjoyed in all corners of NZ.
licencetoride.co.nz
